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Sidekick
Milk & Cookies

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VISUAL IDENTITY
PACKAGING
ART DIRECTION
ILLUSTRATION
WEB DESIGN

Batman & Robin, Frodo & Samwise, Milk & Cookies - all sidekicks that are a perfect pair. Sidekick has created 3 pairings with specific milk & cookie flavors that create the perfect nostalgic experience.

The packaging includes illustrations of each flavor that come together to create a complete picture. The art direction pushes the theme of each flavor to present a specific experience with every pairing.

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Considering the fun and whimsical vibe of Sidekick as a brand, the illustrations show a personified version of the flavor with a connective action - holding hands, a high five, or a hip bump.

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©  FICTORIUM 2021

A branding and packaging design studio in sunny Los Angeles