Kindred was founded in Artesia with a desire to build genuine relationships and share Biblical truth through local outreach. As a new church plant emerging from a season of post-pandemic isolation, its mission is to offer a warm, welcoming refuge, a place where connection, care, and Gospel-centered community can thrive.

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With that in mind, we crafted a brand identity that feels bold, energetic, and dynamic, mirroring the church’s uncompromising stance on Biblical truth in a culture filled with competing worldviews. At the same time, the branding balances approachability and warmth. The logo reflects Kindred’s adventurous yet hospitable spirit, with a fluid upward motion that conveys growth and momentum, while soft curves in the letterforms add a human, inviting touch. Its contemporary look is designed to resonate with a younger audience, offering a fresh expression of the church’s values and a visual invitation to belong.

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The illustration system brings Kindred’s core values to life, serving, accountability, outreach, and discipleship, through engaging depictions of people in community. Thriving flowers represent transformation through God’s Word, while a lighthouse stands as a symbol of the church’s role as a beacon of the Gospel, guiding others (represented by boats) toward belonging in God’s family.