Milki Chocolate is a specialty chocolate shop in Hokkaido, Japan. The owners create the creamiest milk chocolate from the happiest cows on their farm, ensuring ethical means to enjoy the tastiest treat. 

The branding system includes a hand-drawn cow as their monogram, conveying the personally made chocolate from the happy cows in the family farm. The neutral color palette, loosely drawn illustrations and simple composition creates a brand identity that is warm, approachable and friendly.