Bagel Shack is a small but mighty bakery in New York City. Run by Richard Solomon, the shop is well-known for their 100 year old family recipe that makes the tastiest bagels paired with classic ingredients for the perfect breakfast. 

The branding identity features a custom made logo that has a vintage look and feel to reflect the long legacy of the Solomon family recipe. The hand-drawn illustrations provides a humanistic and warm feel that encapsulates the family environment of the brand.