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Bagel Shack

[INTRO]

Celebrating a beloved family bagel shop with a custom typeface and cozy, heartfelt branding.

[SERVICES]

+ BRAND IDENTITY
+ PACKAGING
+ ILLUSTRATION

[DETAILS]

Bagel Shack is a small but mighty bakery in New York City. Run by Richard Solomon, the shop is well-known for their 100 year old family recipe that makes the tastiest bagels paired with classic ingredients for the perfect sandwich.

The branding identity features a custom made logo that has a vintage look and feel to reflect the long legacy of the Solomon family recipe. The hand-drawn illustrations provides a humanistic and warm feel that encapsulates the family environment of the brand.