Fiercely loyal, intimidating and distinguished, the Yakuza cover themselves in full body tattoos which reflect their values. YAKUZA Sake immerses the brand in their culture and embodies their life motto: "LIVE FAST DIE YOUNG." The motto is defiantly placed right behind the government warning, mirroring the nature of the Yakuza.

The branding system is centralized on the Yakuza's motto of "Live Fast, Die Young" in its detailed and harmonious illustrations. The motto is typically illustrated with koi fish and cherry blossoms, as they symbolize courage and mortality respectively.