Onward Coffee
+ VISUAL IDENTITY
+ PACKAGING
+ ART DIRECTION
+ ILLUSTRATION
+ WEB DESIGN
FEATURED ON THE DIELINE
Embarking on the Onward Coffee branding and packaging project is an exhilarating journey into a world where quality coffee meets the vibrant energy of those constantly on the move. Our mission is clear: to deliver the highest quality coffee that propels individuals into action, empowering them to tackle their day head-on. Onward Coffee is not just about a caffeine fix; it’s about fuelling ambition and setting the tone for a day of accomplishments.
The heart of the branding system lies in the dynamic illustrations that capture the essence of individuals and their loyal companion (a pup) navigating through the bustling rhythm of life. These illustrations are more than just visuals; they embody the spirit of constant motion and purpose. Electric hues of blue and orange take center stage, injecting a burst of excitement into the branding system. The bold and lively colors seamlessly intertwine with the illustrations, creating a synergy that mirrors the vibrancy of the brand and the people it serves.
Onward Coffee’s branding and packaging speak to the spirited individuals who crave more than just a beverage—they seek a companion in their journey, a burst of flavor, and an encouragement to keep moving onward.