Cindy Shu Therapy is a private practice focused on personal growth and mental development for their clients. Therapy is a reflection to help clients understand themselves and approach their struggles in a healthy manner.

The branding system reflects the conversational aspect of the practice by letting the type speak for itself in its design elements. Cindy Shu Therapy is client-focused, with its only mission to provide personal growth through their conversations. The website reflects the personable aspect of the practice by bringing the client through a conversational flow within each page.